At Our Fingertips

Roy Morgan Research Company - Asteroid

Readership information of magazines, newspapers and their supplements, television viewing, radio listening, cinema attendance, catalogue readership and Internet usage. In addition to evaluating print and television separately, Media MAP has the unique capacity to accurately calculate the combined reach and frequency of the two media. This allows us to identify and capitalise on synergies between print and television

 

BCC Media Desktop - BMD

Media Desktop from BCC Ad Systems is a comprehensive and integrated desktop tool available to media agencies. It covers all facets of the media planning and buying process and allows us to provide an all-in-one media reporting and financial function for our clients.

Nielsen Media Research - AdQuest Millennium

AC Nielsen Media Research is the industry currency for media expenditure measurement covering all key advertising media: TV, newspapers, magazines, radio, cinema, outdoor, online, addressed mail and unaddressed mail.
Using AIS, we can monitor who is advertising (from both an overall company view to the specific brands being supported), where they are advertising, and how much is being spent, all based on industry rate cards.

Facilitate Digital

Provides advanced cross-channel tracking, reporting and conversion attribution for all digital and online campaigns.

OzTam TV Ratings Data

Allows first hand review of audience programme rating results for all free-to-air and subscription TV channels in both metropolitan and regional television markets across Australia.

AdQuest eTAM

Helps us to effectively plan, efficiently optimize, buy and implement television schedules.

Its functionality allows for in-depth analysis of television audiences.

Google Analytics

A web analytic solution that gives insights into website traffic and marketing effectiveness. Ability to analyse web traffic resulting in better-targeted ads, and therefore higher converting websites.